SAN FRANCISCO – April 25, 2013 – DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) have released TRANSFORMERS: LEGENDS, an action card battle game based on the TRANSFORMERS franchise, on the App Store for iPhone, iPad and iPod touch and on

Google Play for Android devices.

TRANSFORMERS: LEGENDS sets players on a war-torn Earth where they will choose to build a team of AUTOBOTS or DECEPTICONS to travel through two adventurous storylines, and battle against one another in intense player-versus-player combat.

“The TRANSFORMERS brand is a fantastic universe for our development team to create a fast-paced gameplay experience with gorgeous visuals, original characters, and never-before-seen game mechanics in the card-battle genre,” said Clive Downie, CEO of DeNA West. “TRANSFORMERS: LEGENDS packs an extraordinary amount of fun and engaging action into mobile devices for everyone, from the most devout TRANSFORMERS fans to those players that might be experiencing the ‘More Than Meets the Eye’ property for the first time.”

Inspired by the “first generation” characters and styling of the TRANSFORMERS brand introduced by Hasbro in the 1980’s, players can collect hundreds of diverse TRANSFORMERS characters in their “Robot Mode” and “Alt Mode,” which can be used in battle or to upgrade and level up other cards to create an even stronger deck. Players can also collect and combine the matching Robot and Alt modes of the same TRANSFORMERS characters to create stronger AUTOBOTS and DECEPTICONS with special bonuses in battle, giving players a powerful advantage against their opponents.

“This is our first time working with DeNA and we’re excited to be teaming with their mobile game experts on our first official TRANSFORMERS mobile card-battle game,” said Mark Blecher, Senior Vice President, Digital Gaming at Hasbro. “The launch of TRANSFORMERS: LEGENDS is a great opportunity for us to share the TRANSFORMERS brand with the millions of game players across DeNA’s Mobage social network.”
TRANSFORMERS: LEGENDS introduces new gameplay sequences during campaign missions where players can intercept enemy missiles in real-time as they scan battlefields for new TRANSFORMERS characters and other rewards. Player-versus-player matches give players an opportunity to showcase their most powerful TRANSFORMERS characters against opponents from around the world. Regular live events will be hosted in TRANSFORMERS: LEGENDS where hundreds of players can battle against their greatest enemies in order to save the world or mine it for its vital resources.