First launched in 2007, the iPhone is a multimedia enabled Smartphone that took over the Smartphone market by storm since its launch. The iPhone has all the features that a user would require from a phone. It covers the basic necessities such as calling, messaging, media players, internet connectivity, Emailing, Social media usage etc. The iPhone runs on the iOS operating system which makes it one of the fastest and most viable touch screen phones in the market. However what has been one of the most popular functions of the iPhone are the exclusive applications and games built for the phone. These applications have resulted in exponential growth and sales for the iPhone.

iPhone application development involves a large number of details and research to create user friendly and popular apps. For e.g. Motion sensor games are one of the most popular forms of games amongst users of a variety of age groups. Developing ideal applications for the iPhone not only requires expert insight but also insights from the target audience who are the primary users of these apps. If apps are created with users in mind then they are more likely to be readily adopted and be popular. Android is an operating system that was developed by the Android Inc. Company which was later taken over by Google.

Studies show that Android based phones are the most popular in the cell phone market. The Android phones are extremely common amongst business users with a more professional usage in mind. Emails, Messaging and Document storage are some of the primary usages of the Android phones. They also have the maximum number of applications developed for them. There are over 70,000 android apps that have been created and more than 100,000 have been submitted and yet to be released. One of the key requirements of an Android App is to enhance the functionality of the phone and maximize the features of the phone. For e.g. Applications for the purpose of auto-messaging, storage of Word documents etc. are some of the most widely used applications for the Android Phone. The Blackberry is another line of Smartphone that provides serious competition to the iPhone and Android phones. The primary function of the Blackberry is to provide connectivity to business and professional users who are the main target audience for the phone.

Blackberry application development requires key insight into user needs and demands as this will help them create ideal apps that will enhance the features of the phone. The end users of the application are crucial for the development of an ideal application. Only with their insight can developers create an app that will be widely accepted and will help boost the usability of the Blackberry phone.

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