We cannot imagine our lives without a mobile phone. When mobile phones were introduced they were nothing more than a basic device which was used to make and receive calls, albeit at a high price. Over time the adoption of cell phones went on from just business users and included audiences across various age groups. As the user base spread, so did the need for a more interactive and entertaining device. This was the time when games were launched on mobile phones. Initially the cell phone consisted of 1 or maximum 2 games which had minimalistic brick design graphics. However as competition grew within the mobile phone sector, the need for high end mobile applications development grew exponentially. Over time the mobile application industry went on from the basic brick based applications to games and apps with high level graphics and concepts.

The current Smartphone era is seeing extensive competition not only when it comes to the handsets but also when it comes to the applications. People choose their new handsets based on the kind of applications that are available with the phone. Apples iPhone is a market leader in the Smartphone sector since the phone was introduced in the beginning of the century. With the popularity of the iPhone rising as every new version is introduced, there is a high demand for new and high end iPhone application development . Youth is the primary audience of the iPhone and that is probably why iPhone game development gets precedence over other applications.

iPhone games are said to be some of the most user friendly games and probably one of the contributing factors to the popularity of the iPhone. Another OS that has recently gained popularity and has reached to the level of the iPhone is the Android OS. The Android OS was initially considered a business user friendly interface but has now spread beyond the selective user base. Android app development is a mix of gaming applications as well as functional apps that are ideal for business users. There are several apps that are targeted towards professionals and help them effectively maintain and carry their data in a simpler and convenient manner.

Apps also help professionals send out automated emails and messages which makes their communication easier and effortless. Ideal application development requires understanding of the audience and the demands by the users which will help create an application that is widely accepted and gains popularity. At Appiction creativity and keen market insight are the two main philosophies which help us create popular applications that are popular amongst users of all age groups. Our applications are created across all types and range from fun and games to more functional ones that suit the professionals and business users.

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