When Apple introduced the tablet in January, Jobs described it as an “magical and revolutionary” that allow people to entertain themselves with video games like  rogue pvp, watch videos and read newspapers and magazines.

Apple has reduced its expectations for the device and has  discarded the idea of offering a subscription television service that could be seen on the iPad. Instead, Apple is discussing with the media firms a price cut of television programs ranging between $ 1.99 and $ 2.99 in the iTunes store, to 99 cents.

But people familiar with the matter say Apple has not yet agreed on a price reduction with many television production companies. Some fear that a price cut affecting their business today, say sources, endangering tens of billions of dollars in subscription fees they receive from cable companies and satellite television channels.

People familiar with the situation say that Apple is trying to allay fears saying that the lowest prices on iTunes can help create a new market. The same sources add that Apple may still believe that reaching an agreement with at least some media groups to offer a price of 99 cents in their programs for the launch date.It is also possible that television can provide access to its television shows through applications iPad that would reproduce the programs, which is known as streaming, instead of selling directly in iTunes. These applications could display ads with television programs.

At the same time, some newspaper and magazine publishers said they have been hampered by several factors that could prevent applications that are creating for the iPad be ready for launch date.Many publishers have expressed concern that the iPad not work with Flash video system from Adobe Systems, used by many companies in the sector to display their multimedia content and technology is also used in the Internet ad.

One area where everything seems under control is with the new iBooks virtual library, which allows owners of an iPad buy and read digital books. According to sources, the major publishers are on the road to file most of their titles and the iPad should have the most books offered by other competing products like the Kindle from Amazon.com