The latest version of the Apple iPhone, the iPhone 4 has recently been launched amid a media frenzy, and reports of sold out stores and lines of eager customers worldwide.

 Rather than improve upon the already popular Apple iPhone 3GS, the manufacturer has opted to completely redesign the handset, setting a new benchmark for smartphones.

Styling:

Apple has decided to completely redesign the look of the handset with the iPhone 4. Featuring slightly more angular corners than the previous iPhone models, and a more square overall appearance, the iPhone 4 certainly looks the business. It is finished in a glossy black colour scheme, although there is also a white colour variant available. At just 9.3mm it is amongst the slimmest phones available.

Media Features:

The Apple iPhone 4 is packed with multimedia features, making it a formidable rival to competing smartphones. The company’s flagship iPod software is installed as standard which, along with its generous internal storage of 16GB or 32GB (depending on which model is purchased), means users no longer have to carry a separate MP3 player. The retina display can display HD quality photos and videos, so users can enjoy a whole range of media formats in at their optimum quality. 

5 Mega Pixel Digital Camera:

Boasting a respectable 5 mega pixels, the digital camera of the Apple iPhone 4 operates at a pixel resolution of 2592x 1944 pixels. This results in stunning quality still images, which can be taken with the minimum of fuss thanks to a selection of built in image enhancing features. These include autofocus, touch-focus and an LED flash. One of the most notable features of the camera is the ability to shoot video footage in 720p (HD). Geo-tagging allows users to view the location at which their photos were taken, which functions thanks to GPS.

With a long list of additional features, the Apple iPhone 4 presents a smartphone option which has limitless possibilities for customisation and expansion. Thanks to access to the AppStore, users can browse and download a library of hundreds of thousands of apps, ranging from entertainment to productivity to niche apps.

All of these features run on the iOS 4 operating system, which is perfectly accompanied by a powerful Apple A4 (1GHz) processor. This is in fact the same chip used in the Apple iPad. This combination of technologies allows lightening fast response and performance, even when demanding applications are being run.

The Apple iPhone 4 should be at the top of everyone’s wish list when looking for a smartphone. In both black and white colour variants, it looks great, and offers all of the specifications and features you could ever want from a mobile phone. Furthermore, all of this technology is within the reach of the masses, thanks to some surprisingly affordable deals.

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