New Delhi, Reliance Retail launched its first automotive speciality store Reliance
Autozone, at Jamnagar. Spread over an area of 15000 sq ft this unique facility is located
adjacent to Reliance Mart, the hypermarket. Reliance Autozone offers 4 wheeler and 2
wheeler services under one roof along with retailing of tyres, batteries and a wide range of automotive accessories. Commenting on the launch Mr. Arun Dey, Chief Executive of Reliance Retail (Automotive Business) said “Reliance Autozone will give the customers unmatched Value Proposition. Our vision is to create customer delight by delivering world class automotive products & services with wide choice at best prices”
Reliance Autozone shall focus on service of multi make passenger cars & 2 Wheelers under one roof, Retail of 2 wheelers & Pre owned Cars, Retail & installation of Accessories, Tyres & Batteries. In other words it is a comprehensive solution to all vehicle owners. Being a part of Reliance Retail, Reliance Autozone would leverage on its Prime location, Pan India Presence, Supply Chain Strength, CRM & Strong Brand equity. Reliance Autozone shall offer Innovative Service Packages at convenient locations for all makes of 4 wheelers & 2 wheelers. Apart from regular maintenance & running repairs it also provides unique value added services like car care, car detailing and many other services not catered by usual automotive workshops. At Reliance Autozone, customers can get the vehicles serviced quickly at reasonable prices.
Mr. Dey also talks about world class systems installed at Reliance Autozone. It includes state of the art facility including high performance equipments, smokeless exhaust system, water treatment with recycle facility and well trained manpower. Reliance Autozone is also one of the few auto retailers investing in SAP R/3 for tracking of customer’s vehicle ownership life cycle and Integrated CRM system for scheduling of customer service activities. Apart from vehicle service, in future Reliance Autozone shall also enter into vehicle retailing arena. It plans to enter the 2-wheeler retail space by offering multi brand choice under one roof.
In the pre-owned car space Reliance Autozone shall endeavor to provide wide choice of multi make & multi model pre owned cars at various price points. Mr. Arun Dey, Chief Executive explained that under the program, consumers planning to buy or sell pre owned cars of any make can expect wide choice, right advice & transparent deals
With the above initiatives Reliance Autozone is all set to create new industry benchmarks in the automotive retail space and the biggest beneficiary shall be the end customer after all he remains “The King”. Reliance Corporate Park, Gansoli-Thane Belapur Road, Navi Mumbai – 400701
Reliance Retail Limited
Reliance Retail Limited, a 100% subsidiary of Reliance Industries Limited started rolling its stores in November last year and today operates over 472 stores in over 19 cities spanning 3 million Sq ft. The formats that RRL operates in are Reliance Fresh, Reliance Digital for consumer durables and information technology, Reliance Mart, a Hyper Market, Reliance Trendz – the apparel store, Reliance Wellness – offering wellness products, Reliance I storethe apple store, Reliance Footprint -a footwear store, Reliance Jewels – a jewelry store,Reliance Time-Out- books, music and gifts store and Reliance Super- a Minimart Format.
Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major
financial parameters with turnover of Rs1,18,354 crore (US$ 27.23 billion), cash profit of
Rs17, 678 crore (US$ 4.07 billion), net profit of Rs11,943 crore (US$ 2.75 billion) and net worth of Rs63, 967 crore (US$ 14.72 billion) as of March 31, 2007.
RILis the first and only private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks amongst the world’s Top 200 companies in terms of profits. RIL is amongst the 25 fastest climbers ranked by Fortune. RIL also features in the Forbes Global list of world’s 400 best big companies and in FT Global 500 list of world’s largest companies.
Dipayan Mazumdar and Associates
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New Delhi- 110019
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Email: dmanews@gmail.com
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