Mobile phones are becoming an important accessory of our day to day lives. Gone are the days when mobile phones were used purely for the purpose of calling people in case of emergency. With the advent of Smartphones like the iPhone or Android based phones, the world is literally at the users fingertips. As mobile phones became an important feature of our lives, the demand for mobile applications development grew exponentially. Mobile phone applications are basically applications that are developed to function on a phone and assist in a majority of tasks. These applications either come pre-installed on the device or can be downloaded from a specific application store such as the iStore or the Android Market. Mobile phone applications can basically fall under two broad categories namely functional and entertainment.

Functional applications are more commonly used by business oriented users who want an application that will simplify tasks for them. There are several apps that will aid with business tasks such as emailing and messaging by sending out designated automated replies and saving the effort for the user. One such application created for Android based Smartphones is known as Sta+Me and helps users like salesmen carry around a bulk of their information without having to carry it in the form of files or papers. On the other hand entertainment oriented applications are created for the sole purpose of enjoyment and providing a break to the users. Entertainment applications involve games that encompass a vast number of options for users to choose from.

When mobile phones were launched, games were limited to simple brick animation but over time it has moved on to high end concepts and graphics. iPhone game development is considered to be the most fast moving game application industry due to the rising number of iPhone users and the demand for more interactive gaming options.Mobile phone applications are developed on several platforms but the two most popular ones are the iPhone OS and the Android OS. Both platforms vary greatly and yet provide the same level of comfort and convenience for the users. iPhone application development veers greatly towards providing high end entertainment apps as it has a much younger user base and hence the demand for such applications is greater.

Android app development on the other hand provides a balance between functional business applications as well as unique games. For any application developer it is crucial to be able to truly understand the audience and develop the applications accordingly. Creating unique applications is not easy and requires a mix of creativity and foresight to produce an application that will be well liked and successful. Appiction is an organization which has some of the most creative developers on board and mix user understanding with their market insight to produce great applications for both iPhone OS as well as Android.