Breitling’s Chronomat app is a little less elaborate, but provides a 360 degree view of the watch and the ability to customize your own watch and have the image emailed to you. Boucheron’s application offers an interesting way to virtually “try on” their timepieces. The app allows you to take a photo of your wrist with the iPhone’s built-in camera, and try on various models. Then you can save a snapshot and send it to family and friends for a second opinion. The app also works as a time display featuring the wonderful Boucheron Paname watch.

if you’re like most of us, you’ve probably come to rely more on your cell phone to tell you the time than you do the luxurious gucci ladies watches on your wrist. Luxury watchmakers are aware of the ubiquity of iPhones as timetelling devices and are extending their luxurious timepieces to this modern format. IWC, A. Lange & Sohne, Christian Dior, Breitling, Boucheron, and more have jumped on the iPhone app bandwagon, offering applications for the popular smart phone that evoke the classic style of their timepieces, and offer some fun bonuses as well. Many of these apps function as advertisements helping these watches makers peddle their expensive watches.

(Virtual) Bells and Whistles

Replica Watches: Beyond the Virtual

Luxury watchmakers have been pretty smart in how they’ve designed these apps, because although in a way they offer an alternative to even wearing a watch at all, they also all have features that are designed to entice you to buy their watches. Most also include store locators so you can head straight there to pick up one of their expensive watches for yourself, because let’s be honest, an iPhone app is no replacement for a stunning luxury watch on your wrist. Fortunately, if purchasing a real Christian Dior or Breitling watch seems a little too extravagant, replica watches offer authentic luxury at a reasonable price.

I wonder, who’s going to be the first replica watchmaker to produce a replica watches iPhone app?