Apple Inc. is now known for its unique marketing strategy. It first develops the mobile phone device and then offers the applications. This can also be called backward integration. Apple Inc. has already launched a number of products, mainly iPad, iPod, and iPhone. The features of these smart devices have made them very popular.

The operating system in all the three products is quite similar. So if an application is developed to work on platform of one product it is most probably going to work on the platforms of the other two products. This implies that the developer has to develop the application for one product and get the advantage of it being compatible with the other two operating systems.

Most of the people having these devices would like to optimize its utility. With the help of iPhone application development one can get simplest and the most complex applications to work on the device. The simplest application could be pertaining to any game while the complex application could be regarding a enterprise level application. There is a wide array of applications that can be developed through iPhone application development. Some of the prominent types of applications are as follows.

Business Applications: Difference in business dictates difference in applications. iPhone application development facilitates the business community as well as corporate employees by enabling business transactions through the mobile device. The iPhone facilitates communicating with the clients and conduct meetings as well. The famous applications include accesses to search engines, different business trends, surveys and reports, tools for money management, email, and detailed database of the customers, services of windows office and calendar services.

Game Applications: The iPhone application development has given a new dimension to the gaming aspect. One can customize the games depending on his/her preferences. The main game applications include puzzles, brick games, strategy games, quizzes, war games, board game and even options for single and multiple players.

Entertainment Applications: The iPhone applications development concerning entertainment has a very wide scope and besides movies includes movie feedbacks, radio, music, local events information, Cartoons, Applications for fun and interaction as well.

Social Networking Applications: These iPhone application developments refer to applications that help people to socialize with likeminded people and people of common interests. These applications facilitate the user with accessibility to a wide array of social networking websites. This assists Wi-Fi networking, locating of friends, tips on weather, and games on social networking, even subscription, maps and horoscope.

The online Apple Store has opened a new world of mobile applications. The Apple Store is not just interested in marketing its product but also facilitates the developer through offering them the platform for selling their applications. 70% of the proceeds go to the developer while the company retains 20% of it.

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