Micazook London April 4th 2008 announces the release of its long awaited i-Citizen 3D. i-Citizen is the worlds first 3D avatar world for mobile handsets that is designed to work across 3G and 2.5G handsets and networks. Its initial release on mobiles will be shortly followed by a more comprehensive PC version at the end of Q2 2008.

Micazook’s three year development cycle in building such a massive multiplayer platform on mobiles is perhaps the most ambitious mobile application seen to date.

i-Citizen’s ability to introduce a totally different experience in social networking bring a radical change to the current trends seen on web based systems. Members get to choose from a multitude of cities such as London, Barcelona or New York and they can meet and make new friends.

Cities are dynamic and can be downloaded to the user’s handsets as and when they decide to visit the particular city. Members are encouraged to setup their profiles and meet new people. There are a multitude of shops inside each city such as Hotels, Games or Cinemas where members can wonder and sample freeware or purchase items if they wish.

i-Citizen also offers in-game experiences where members can play and enjoy themselves. The application is free to download and use but a subscription is needed to unlock certain aspects of i-Citizen. Members can visit and download i-Citizen on their mobile handsets from http://wap.icitizencommunity.com.

One of the fun things that members can do is to win free prizes. I-Citizen offers a multitude of free prizes every month under a section named i-Bid. These prizes are varied and they differ from PS3’s, Xbox’s to Jeans and Nike shoes just to mention a few.

Michael Fotoohi Ceo of Micazook Explains:

We have put in a lot of care and effort in producing an environment where people feel comfortable to meet others and to share their feelings and emotions with each other. The mobile environment is a challenging one and building a platform that covers a wide array of handsets has proved to be a challenging task.

From the outset our goal was to design a system accessible by anyone across the globe without restrictions. Anyone who likes to socialise, promote or simply offer commercialise the system by offering goods and services to make money.

One aspect of i-citizen which was designed from the outset was a place we call Showcase. We wanted to create an environment where members can upload anything from music, videos, Games to sub text of a book they are writing if they wanted to. There are no restrictions in what you can add, promote or sell.

Currently we see a strong trend in this sector but somehow no one has offered a total package to facilitate this concept until now.

So far i-Citizen has exceeded our expectations and literally thousands of people have rushed to become members in its first few days of release already.

The title is supported on a variety of J2me and Symbian mobile devices, which include Nokia, Sony, Samsung, Sagem and LG and new builds are frequently issued to cover more handsets.