The Game Factory Extends Licensing Agreement With Build-A-Bear Workshop, Inc.

LONDON – April 24th, 2008 – The Game Factory, an international publisher of family-friendly and casual videogames, is extending its worldwide licensing agreement with Build-A-Bear Workshop®, the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The Game Factory will be publishing the first Build-A-Bear Workshop video game for Wii™, entitled Build-A-Bear Workshop® A Friend Fur All Seasons, which will be available in the fourth quarter 2008.

The Build-A-Bear Workshop brand entertains millions of children and families throughout the world. Since 1997, over 60 million furry friends have been made at more than 370 stores worldwide. With the launch of the Build-A-Bear Workshop Game for the Nintendo DS™ system in November 2007, the game has sold more than 180,000 units.

“We’re thrilled to extend our licensing agreement with Build-A-Bear Workshop to create a Wii™ game that the whole family can enjoy,” said Henrik Mathiasen, president of The Game Factory. “In 2007, we introduced a way for parents to share with their children the interactive Build-A-Bear Workshop experience using the Nintendo DS system. We look forward to the release of the new Build-A-Bear Workshop Wii game this holiday season, to extend the family play experience.”

“The Game Factory has done a great job translating the core values of our brand into the Wii game format, creating another way for our Guests and their families to experience the furry fun of Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “After the success of our Nintendo DS game, we are beary excited to once again partner with The Game Factory and bring our interactive fun to the Wii system.”