Lexus has always been one of the more forward thinking brands in the industry, and they have always implemented the technology to back it up. In fact, I’d venture to say that there isn’t a luxury brand I enjoy more than Lexus. Chicago Lexus RX drivers benefit from some of the most comfortable and high performing rides at a reasonable price for a high-end car. Plus, the Lexus brand is back by the Toyota brand, and even though both companies have had problems as of late, it’s important to remember that Toyota is easily one of the top three innovation leaders in the auto industry. Lexus offers safety, comfort and performance in a neat package while continually taking advantage of progressive and forward thinking methodologies. Chicago Lexus IS F dealers have one of the most interesting cars on the roads, too.

Then, on the other side of the coin, we have Apple: of equal value to the Lexus brand, continually on the cutting edge of the industry and built of the loyalty that company dreams are made of. For Chicago Lexus RX drivers, the Apple brand makes sense in terms of building upon or partnering with. Apple doesn’t do too many direct partnerships as far as this writer is aware, but there is always room to build innovation upon the Apple platform. If you can develop an application that ties your company brand to one of the most popular computing and mobile computing companies in the world, it’s a great way to really start engaging your customers. For Chicago Lexus IS F dealers, building upon the Apple platform is a piece of cake. All you have to do is develop the right application and hand it out for free.

That’s exactly what your Chicago Lexus RX dealer is getting ready to do. While we don’t have too many details for you at the moment, we know that the application is going to be useful, and it’s most definitely going to be free. For iPhone, iPod and iPad owners, Lexus is among one of the most recent companies to take advantage of the Apple platform. It will join the ranks of some of the most well-recognized companies in the world, a veritable who’s who of industry that hasn’t been this consolidated since the foundation of the internet. Yes sir, Lexus is definitely keeping itself on the cutting edge of things from a technological perspective, and this isn’t the only new development facing Chicago Lexus IS F dealers in more recent years.

Over the next year, Lexus is rolling out its first solid line of dedicated hybrid vehicles, with the CT200h leading the way into the future of the technology industry. It is promising to be a banner year for the luxury manufacturer, and you can at least expect me to be staying abreast of the company’s new developments. The 2011 model year is about to drop as well, so keep your eyes peeled for some serious new innovation in that area, like whoa.