Application Software, popularly known as an app, is an important segment of the global mobile industry. They are software that runs on mobile devices to perform a variety of functions ranging from data storage to entertainment. With the growth in the mobile industry over the past few years, mobile apps are being made on all kinds of phones including some of the entry level models. Mobile applications are also a great way to reach a wide range of users and in turn market your product. One of the segments that have the largest number of applications developed for it is the Android cell phones.

The Android operating system is popular for its appeal towards the business and professional audience. Some of the most popular applications for Android based phones are the ones that enhance usage for the business and professional audience. For e.g. Document viewers and editors help users easily carry important work files and edit them on the go. Research shows that there are almost 70,000 android apps in usage with the number expected to extend to 100,000 in the near future. While the Android has a larger professional appeal, the iPhone is popular for its appeal to all audience segments. The iPhone was first launched in the year 2007 and has grown to attract a wide range of users ever since.

The iOS operating system on the iPhone makes it one of the fastest and most appealing touch screen phones in the mobile phone segment. The iPhone has several uses ranging from basic features such as calling, messaging, emailing etc. to internet connectivity, social media usage and gaming. iPhone application development involves extensive insight into popular technology as well as current trends amongst users. User insights are particularly important for the application to be widely accepted with the audience. Games are one of the most popular forms of applications on the iPhone. There are a wide variety of gaming applications that are created with the purpose of attracting users from all age and usage segments.

Blackberry phones, like the Android, have a largely business and professional appeal. Though it started off as a business phone for higher end professionals, it later went on to include younger professionals with the launch of the Blackberry Curve. The primary aim of Blackberry application development is to enhance the usage of the Blackberry Smartphone and to simplify tasks for users such as data storage, emailing etc. Be it the Blackberry, Android or the iPhone; the users are the key component of the application creation process. User insights are important to create a popular application that will be widely accepted by the users. Only with user insights can developers make an application that is ideally suited for the users and helps them enhance the experience of using the phone.