iPods, the new brand portable media player was launched by Apple Inc. in October 2001. iPod was a part of the company strategy to mark its existence in the digital electronic market. There were various complaints against existing audio players and Apple found existing digital music players merely “big and clunky or small and useless”. Decided to create one Apple set into its production and developed it in less than a year. It was unveiled on October 23, 2001.

It was Vinnie Chieco, a freelance copywriter, who proposed the name iPod. The first iPod demonstration to the public was held in New Jersey in March 1998, and its commercial use began in January 2000. Generally, iPod is associated with a host computer. Each time when an iPod gets connected to its host computer, iTunes gets synchronized to the entire music libraries or music playlists either automatically or manually. The songs are later transferred to the iTunes library.

But always there have been criticisms against iPods. Even lawsuits were filed against it for failing to meet the expectations assured through the advertisements. In 2003, Apple was sued for the shorter life of batteries, which was later settled by either a free battery replacement or a US store credit. There was another criticism regarding the third generation iPod as they had a failed response in audio tests.

There have been allegations of short life span of iPods According to a survey held in 2005; it was found that the iPod had an average 13% failure rate. In late 2005, there were complaints from users that the surface of the first generation iPod is easily scratchable leading to a law suit.

But whatever may be the case, no doubt iPods have a large fanfare in the entertainment market. The claim by Apple “1000 songs in your pocket, ” has never failed to evoke a response among the users.

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