The Apple iPhone 4 is undoubtedly the most popular Smartphone currently available.  With reports of sold out stores, long lines of eager customers on launch day and high demand to this day all over the world, the popularity this handset is certainly well deserved.

But what makes the Apple iPhone 4 such an appealing handset?

There are loads of features on this phone which improve upon previous models of the series.  Just about every aspect of its specifications have not just been redesigned, but completely overhauled resulting in an entirely new handset rather than just an improvement on the iPhone 3GS.

Appearance:

One of the first things users will notice is how different the Apple iPhone 4 looks compared to its predecessors.  At just 9.3 mm thick, it is one of the slimmest phones around.  Its corners remain rounded yet give a slightly more angular appearance to the previous models.  A completely overhauled design aesthetic sees the introduction manufacturing process whereby a handset is manufactured from metal and strengthened glass giving it a glossy yet durable look.

Retina display:

Apple has improved leaps and bounds in terms of display quality of the iPhone 4.  The retina display boasts a pixel resolution of 640x 960 pixels packed into the 3.5 inch TFT capacitive touchscreen.  It has been named “retina display” due to the fact that this pixel resolution is higher than can actually be perceived by the human eye.  Therefore, as you could imagine this results in unbelievably clear and crisp image display with up to 16M colours being perfectly rendered on screen.  So now users can view HD photos and videos in all their glory.

Improved digital camera:

Disposing of the 3.15 mega pixel camera used on the Apple iPhone 3GS, the manufacturer has decided to utilise a new and improved 5 mega pixel offering which boasts a high pixel resolution of 2592x 1944 pixels.  This camera includes Autofocus, LED flash, touch focus and geo-tagging within its list of image enhancing features.  The camera can also shoot video in 720p quality (HD), whilst a secondary camera on the front of the handset allows video calling to take place over Wi-Fi Networks with other iPhone four users.

This article only scratches the surface of what the Apple iPhone 4 has to offer.  Arguably the most versatile handset available, access to the AppStore provides endless possibilities for customisation and expansion not only for entertainment purposes a for everyday functionality meaning the Apple iPhone 4 is an effective tool for accomplishing countless day to day tasks.  Also, the availability of a white version means it doubles up as a must have gadget for the style conscious user.