The latest brand iPod portable media players designed and marketed by Apple Inc. was launched in 2001. Known for its capacity to record and store songs in much large number than other media players, it also serve as external data storage devices.

It is possible for the user to transfer music to the devices with the help of Apple’s iTunes software. The user can also transfer photos, videos, video games, and calendars to iPods, making it more technically more sophisticated. The Apple iPods have created a record by making a sale of 110 million unit’s world wide making it the best digital audio player that ever had got launched in history.

It was the during the manufacturing of various electronic devices like digital cameras, and camcorders, that Apple came to know the clumsy useless condition of musical devices making them to get into the production of iPods an alternative to the existing media players. It took around one year for Apple to get the product developed and launched. On October 23, 2001, Apple unveiled iPods with the caption “1000 songs in your pocket,” which was an instant hit in the market.

iPod was named by Vinnie Chieco, a freelance copy writer and was demonstrated in the public for the first time in New Jersey in March 1998. But it again took two years to begin the commercial use. It was in November 2003, the trademark got registered. Apple Inc. launched its first limited edition iPods in December 2002. Later a special edition of its fourth generation monochrome iPod was introduced by Apple.

Apple also had to face criticisms as the advertised battery life was found differing from the original one. It was resulted with a couple of law suits getting filed against the company which was later settled by offering a free battery replacement.

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