By Chris Cillizza | November 3, 2010; 2:01 AM ET
About Dinodirect Ltd.
Dinodirect Company is a leading global online distributor. It offers more than ninety thousand quality products to customers in more than 170 countries, and serves both individual and commercial customers. Dinodirect website is available in English, French, Spanish, German and Italian. Even though Dinodirect has a shorter history than Apple inc. but he owns a huge number of customers from all over the world, especially in the mobile phone field! It develops in a high speed, as so far, his employees reached more than 1000 peoples.
About Apple Inc.
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. This company was established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word “Computer” on January 9, 2007, to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
Common ground between two companies.
The funniest point is that both of them are located in California, United States. Second, both of them set foot in mobile phone field. But the one is a manufacturer, the other is a distributor. In many peoples opinion, they may be corporate with each other, get a win-win situation, but why do they become competitors?
Analysis
A professional magazine serve status show that As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of .91 billion in its fiscal year ending September 26, 2009. In order to achieve this goal, Apple Company cost 35 years. But Dinodirect Company only cost 2 years to finish a .85 million annual sales goal on mobile phone field. The strong competitiveness of Dinodirect is his corporate supplier; he corporate with more than 50 worldwide famous brand cell phone suppliers.  The quality of cell phone always has guarantee date, so customers can rest assured. Actually, since the phones come from manufacturers directly, so the price are much lower than the market price. If the dinodirect keep this development speed, he will be a strong competitor to Apple Company. But I hope they can corporate with each other, to get a win –win situation.

We went to go test out the iPad at the Michigan Avenue Apple Store.