The iPhone has become part of everyday life and we are relying on them more and more everyday. They are making our lives easier with every App that is released. Businesses have realized that the App can be a significant marketing tool if used correctly, we have provided 5 definitive iPhone App marketing strategies for your business, brand, product and service to use.

Super Useful – Just like the iPhone, your business app should make life easier for your target market. Determine information that they desire on a regular basis and give it to them. For example, if you are a holiday destination you might want to provide them weather reports, accommodation and activity specials along with suggested places/things to do while on holiday.
Interactive – If your target market can interact with your brand and business on their phone you will form a relationship with them and increase brand loyalty. Nike have a great example of this with their app called NikeWomen Training Club. It lets users customize their workouts, access videos, and invite friends to compete.
Entertaining – Make your app amuse people, again you will build brand loyalty by allowing your target market to feel good about your brand by entertaining them. Another great example is the spin the bottle app. A review on the Apple’s app store says that he and his roommate use the app every night to decide who takes out the trash.
Mix it up – The more birds you can kill with one stone the better! Why not do the same for your target market with your app. Kraft’s iFood Assistant suggests recipes, lets users upload their own and share them with other users, you can then create a shopping list to make sure you get everything you need for your new found recipes.
Free is loved by all – The iPhone app industry can make a developer some pretty big pocket change, but for now you are better off considering the development costs as a marketing expense and giving the app away for free. If you try and charge people even a dollar for it they will hesitate to purchase it and you could miss a new potential life long consumer. Give it away for free and you will increase your chances of your iPhone app going viral within your target market.

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